Men Protest Against Sex Toy "Discrimination"

A pharmacy chain in Sweden has been hauled before the country's equal opportunities ombudsman after two men complained that its sex toys discriminate against males.

State-run Apoteket, had a “misguided and untrue view of sexuality whereby a woman with a dildo is seen as liberated, strong and independent, while a man with a blow-up plastic vagina is viewed as disgusting and perverted”, said one of the petitioners.

The chain introduced the lines of vibrators and other items in June, reports The Times.

But the company has hit back saying it would stock sex toys for men if there were any good ones available.

Eva Fernvall, who oversees products for Apoteket, told The Telegraph that the company believed "there are no products of good quality for men on the market".

"Should there be such products specifically for men, then there is nothing stopping us from selling them."

The claims have been rejected by the ombudsman who said: "Apoteket's goods are made available to men and women, and therefore Apoteket does not break the law regarding sex discrimination."



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